Thursday, June 15, 2006

Steady DV Video: the Fig Rig






Photo Copyright www.DV.com

Confused about which HD camera to buy or trying to decide whether the time is ripe? No doubt we all will need one by next year.

From what I hear.... New technology needs a shakedown cruise.

DV Magazine tested 4 low-cost HD cameras so click here to read their findings.

On January 11th, filmmaker Barry Green organized a side-by-side comparison of four low-cost HD camcorders: the Canon XL H1, JVC GY-HD100U, Panasonic AG-HVX200, and the Sony HVR-Z1U. Barry was prompted to do this by rampant speculation and widely varying reported performance figures for the various cameras; he wanted to know what the cameras did relative to each other. For reference, he added two "real" HD camcorders to the mix: the Panasonic HDC27F Varicam and the Sony HDW-F900/3 CineAlta.

HD Cameras Compared






Photo Copyright www.DV.com

Confused about which HD camera to buy or trying to decide whether the time is ripe? No doubt we all will need one by next year.

From what I hear.... New technology needs a shakedown cruise.

DV Magazine tested 4 low-cost HD cameras so click here to read their findings.

On January 11th, filmmaker Barry Green organized a side-by-side comparison of four low-cost HD camcorders: the Canon XL H1, JVC GY-HD100U, Panasonic AG-HVX200, and the Sony HVR-Z1U. Barry was prompted to do this by rampant speculation and widely varying reported performance figures for the various cameras; he wanted to know what the cameras did relative to each other. For reference, he added two "real" HD camcorders to the mix: the Panasonic HDC27F Varicam and the Sony HDW-F900/3 CineAlta.

Quicktime What Gives?


I'm baaack.

Read this interesting post today on video ads on Ken McCarthy's blog Looking at Video On the Web , an always informative blog that jogs me back to posting on my own blog.


Ken tells us:
As predicted on this blog last winter, Google is adding online video advertising to its pay-per-click arsenal - and it's happening this week.


Wow. So what else are those whiz-kids at Google thinking up? It's a no-brainer that they would begin to host video ads in the future as a one stop shop. For those of us that occasionally upload video clips to hosts for streaming, the user experience on the other end can prove varied as the player wars grind on in earnest.

In a previous post I linked to Google's video site to show a cool video clip about base jumping. Although the quality is funky it's easy to play.

At the time I thought Google's business was only about replicating the success of YouTube's model. No way. If Ken is right, it looks as if Google's video hosting service was the company's test drive for what may well prove to a lucrative venture.

I see a bright future ahead in which businesses promote themselves online with video clips such as this one by Guba, also featured on Ken's blog. What better way to get to know the services a firm provides than by hearing its owners speak on a video click-through ad?

For those of us cross-media producers struggling to support worthy documentary projects, producing video ads may prove a future source of subsidy. I have been dreaming of that day ever since I registered the URL www.streamingmessages.com three years ago.

Here's Ken's post if you're too lazy to click through.

Google pay-per-click video ads

Here's a super-short cheat sheet of what the service is going to look like:

1. It will be based on the winning pay-per-click model
2. The ads will appear as small, static boxes
3. The video plays only when the prospect clicks the static image

And here's the kicker... Google will host the video.

(If there's one group that has bandwidth to spare its the guys at Google!)

Google Video Ads


I'm baaack.

Read this interesting post today on video ads on Ken McCarthy's blog Looking at Video On the Web , an always informative blog that jogs me back to posting on my own blog.


Ken tells us:
As predicted on this blog last winter, Google is adding online video advertising to its pay-per-click arsenal - and it's happening this week.


Wow. So what else are those whiz-kids at Google thinking up? It's a no-brainer that they would begin to host video ads in the future as a one stop shop. For those of us that occasionally upload video clips to hosts for streaming, the user experience on the other end can prove varied as the player wars grind on in earnest.

In a previous post I linked to Google's video site to show a cool video clip about base jumping. Although the quality is funky it's easy to play.

At the time I thought Google's business was only about replicating the success of YouTube's model. No way. If Ken is right, it looks as if Google's video hosting service was the company's test drive for what may well prove to a lucrative venture.

I see a bright future ahead in which businesses promote themselves online with video clips such as this one by Guba, also featured on Ken's blog. What better way to get to know the services a firm provides than by hearing its owners speak on a video click-through ad?

For those of us cross-media producers struggling to support worthy documentary projects, producing video ads may prove a future source of subsidy. I have been dreaming of that day ever since I registered the URL www.streamingmessages.com three years ago.

Here's Ken's post if you're too lazy to click through.

Google pay-per-click video ads

Here's a super-short cheat sheet of what the service is going to look like:

1. It will be based on the winning pay-per-click model
2. The ads will appear as small, static boxes
3. The video plays only when the prospect clicks the static image

And here's the kicker... Google will host the video.

(If there's one group that has bandwidth to spare its the guys at Google!)

Biz Promoting Video Clips

Last week my brother sent me this link to a great promotional video produced by by 2x4 about their multimedia design business. This clip is hosted on Apple's Quicktime Pro site and shows how dazzling the new QT7 codec truly is.

It's also a demonstration of how businesses in the future will promote themselves online. Read my previous post about Google's intention to become a one-stop shop for click-through ads.

Learn Video Editing Online

There's nothing better than the spoken word combined with a visual demonstration to help us process information. Teachers in classrooms used chalkboards for a good reason. Now Powerpoint and white boards take their place.

In fact if you ever are trying to learn a new program by yourself go to one of my favorite sites www.Lynda.com and sign up for one month's unlimited usage of their spiffy Quicktime tutorials. It will set you back $20
but offer a wealth of information. I brushed up on my Final Cut Pro skills this way last Spring, before heading off to Africa and Cambodia to produce my cross-media project on malaria, Fever Zone. Seated on my couch with my laptop I played the Quicktime clips, pausing them to try the lessons for myself in real-time Final Cut mode. Sure beats reading a book.

You can also access Reno Marioni's tutorial on Digital Video editing, here on WebMonkey. Reno describes himself as living in
...jolly ol' London as a technology and digital media consultant. In the past he's worked for Sun's Object Products group and Java-based startup Marimba. He also founded the Adventure Zone Network.

Slivercast Video Content

TotalVid
If you get your broadband from Verizon, have you noticed that little click through ad for TotalVid that is being presented by Verizon Online? I finally succumbed and clicked through today.

Remember a few months back when I speculated in a post that one of the future revenue paths for cross media producers would involve producing video clips for niche audiences to download for a price? Well check out TotalVid.

A frisky start-up this distribution " channel" for slivercast content features video downloads of more than 1,000 titles. A download costs up to $4 and expires after seven days, says CNET. " In a classic up-selling move, consumers can also purchase a DVD and permanent digital version of a movie and have the rental cost subtracted from the DVD buy."

Remember how I wrote that independent content producers might make future profits by producing niche content for example on subjects like.. say... woodworking? Well, TotalVid says that it "has the world's largest collection of the most popular Wood and Woodworking how-to videos available in our convenient download format. For as little as $2.99 you can download one of our top Wood and Woodworking how-to videos and begin viewing in just minutes. "

You can sign up here to have TotalVid consider distributing your content.

CNET CNET tells us that...
Start-up TotalVid, which sells specialty videos for sports and home-improvement enthusiasts, is tapping into growing consumer interest in easily distributed downloadable video.

....The download video service market is expected to grow in revenue from $1 billion in 2004 to about $5 billion by 2008, according to In-Stat. And though that number pales in comparison with the nearly $50 billion in annual revenues enjoyed by the movie industry, the download video market's growth is happening faster.